Transform Employee Well-Being Through Strategic EAP Communication 

When HR launches a new Employee Assistance Program, the announcement often feels like a major milestone. Emails go out, posters appear in break rooms, and leadership mentions it at the all-hands meeting. Then the utilization reports arrive showing disappointing numbers.

This disconnect isn’t a failure of the EAP itself. It’s a communication problem. According to a 2025 poll conducted by the National Alliance on Mental Illness in cooperation with Ipsos, roughly one quarter of employees don’t know whether their employer offers mental health benefits such as an EAP. Only about half of the workforce knows how to access the mental health care benefits available through their employer-sponsored insurance.

The gap between offering support and employees actually receiving it comes down to how well HR communicates about the program. For HR professionals, closing this gap requires a strategic, sustained approach that goes far beyond a single announcement.